Merge branch 'master' into 'enrique89-master-patch-13462'

update

See merge request !3

README.md

@@ -2,22 +2,27 @@
 
 This repository is designed to hold the master list of marketing, promotion and outreach-related material for Hive and its ecosystem. It is accessible for registered Gitlab users to discourage needless downloading.
 
-## How will this repository be used?
+## How is this repository used?
 
 It will host parts of the Hive marketing strategy including but not limited to:
-- Hive 'story' and statements
-- Target persona profiles
-- Analysis documents
-- Methods and opportunities
-- Relevant links
+- Hive 'story' statements and target personas
+- AMA components and existing answers
+- Calendars and scheduling
+- Example documents 
 
-It will also serve as a library for the Hive graphics and imagery donated by ecosystem members. 
+It will also serve as a library for the Hive graphics and imagery where possible.
 
 ## Contributing
 
 To help collaborate please keep all contributions presented as either Issues or Pull Requests. Blog posts should not be linked at any time from any document. All text should be business-appropriate. 
+
 ## Related Repositories
 
 https://gitlab.syncad.com/hive/hive-whitepaper
 - Whitepaper
-- Technical Vision
\ No newline at end of file
+- Technical Vision
+
+## Hive Assets
+
+- Logos and more https://hive.io/brand 
+- FontAwesome https://fontawesome.com/icons/hive?s=solid&f=brands 

planning/ReadMe.md

+# Event Planning
+
+## Example Spreadsheets
+
+Each event and promotional activity must have a spreadsheet of projected costs where each line item is explicitly quantified. 
+
+### Single Physical Event
+
+https://docs.google.com/spreadsheets/d/1PCxWJzFF-e-7NX2MJWGZ4gH2LpWg42GSfXlWrHZMs3E/edit?usp=sharing 
+
+## Example Presentation Slides
+
+Hive presentation slides are to the point, easy to understand, and always professional.
+
+https://docs.google.com/presentation/d/1c04Q7h_WsLo464BUKa49LmXDvWEk9LY9cw0ExzT53P4/edit?usp=sharing 
+
+## General Resources 
+
+**Stickers (batch 1)**
+https://drive.google.com/drive/folders/1SfNAX5NFnbnudmhNNRUdSWTYK7jrPRX9?usp=drive_link
\ No newline at end of file

strategy/5-Contributions.md

 ## Contribution to Hive marketing
 
-To create a marketing campaign we must have:
-- Establish a Mass Transformation Purpose based on Story Statements
-- Brand development, style manual, brief and commercial presentations.
-- Establish in which period of acquisition of new users we are in order to establish our target audience.
-- For B2B, be clear about the business model and opportunities through the solutions provided by HIVE.
+Hive marketing and promotion is goal-driven and focuses primarily on:
+- Getting investors to purchase, hold, and use HIVE and HBD as they see fit
+- Getting businesses to use HIVE and HBD for day to day transactions and sales
+- Inspiring startups and new innovators to create their projects on Hive
+- Inspiring the next generation of industry leaders to see Hive and decentralization as their choice of technology
+- Being a thought leader and speaking about Hive at conferences 
+- Pioneering Web3 discussion 
+- Promoting Hive through traditional media such as news articles and radio programming
+- Supporting the organic growth of Hive social channels 
+- Niche promotional activities where Hive will stand out
+- Creation of tangible opportunities to showcase the power of Hive and true decentralization
 
-### Scheduling
-To do this on an emergent basis may take 2 to 3 weeks and then create a digital marketing and advertising distribution strategy.
+## Approach 
 
-## Proposals Approach 
-This section will have a rough recommendation for proposals template-wise in order to encourage community submissions. 
+A professional approach is required for all Hive promotions. Hive promotions are crisp, attractive, interesting, educational and inspiring. 

strategy/6-HiveRepresentation.md

+# Hive Representation
+
+## How NOT to talk about Hive: 
+- Never say it’s a place to ‘earn easy money by blogging’
+- Never say ‘just post and earn’
+- Never say about ‘supplementing income by posting for money’ (it is untrue and gives people false hope)
+- Posting on Hive is not a job and should not be presented as such
+- Never talk about Hive as ‘making money online from your own home’
+- Never talk about Hive as a place to post malicious or illegal content
+- Never talk about Hive as a place that welcomes racist or discriminatory views (it is untrue)
+- Never attribute or equate Hive to any political movement or any sort of geographical or political entity (Hive has nothing to do with any country, movement or ideology) 
+- Do not “bait” companies by insulting them and claiming Hive is a better version of their product 
+
+## Never call Hive:
+- “HIVE” (that is the name of our coin, not our chain!)
+- “HIVE Blockchain” (it is a blockchain but the word ‘blockchain’ is not part of its name)
+- “The HIVE Blockchain”
+- “The HIVE” or “The Hive”
+
+## Always call Hive:
+- “Hive” 
+- “Hive ecosystem”
+- “Hive blockchain and ecosystem”
+- “Hive platform” 
+- “Hive network”
+
+# What is the Hive community?
+- Diverse and multicultural 
+- People from all walks of life
+- People from all over the planet 
+- Lots of groups centered around personal interests such as pets, photography, automotive repair, yoga, parenting, cosmetics, art, etc
+
+## What is Hive a great place for?
+- A place to meet blockchain enthusiasts
+- A place to join the blockchain and crypto ‘revolution’ without barriers
+- A place to express yourself and control your own accounts and content
+- Great for new developers who want to get into blockchain-based projects
+- A safe way for new cryptocurrency investors to get started without extra fees or risks
+
+## Hive coins:
+- Hive has native coins, not tokens
+- HIVE - liquid currency that can be invested, staked, earned, transferred, traded, and managed in any way you see fit with no limits
+Hive Power - the staked version of HIVE which is invested for a period of your choosing and control with a divestment schedule of 13 weeks (equal portions divested every 7 days up to a total of 13 weeks)
+- HBD - Hive Backed Dollar - the stablecoin of Hive which is pegged to the US Dollar, both automatically and with manual controls to ensure stability
+- ‘Savings Account’ - HBD placed in it earns a variable APR which is currently set at 20%. Funds in the account have a divestment time of 3 days for security reasons 
+
+## Taglines:
+- “Fast. Scalable. Powerful.” (do not rearrange the order)
+- “The Blockchain for Web3” or “The Blockchain for Web3.0”
+- “Hive Ecosystem and Blockchain” 
+
+## Words that describe Hive:
+- Innovative
+- Decentralized
+- Web3 or Web3.0
+- Grass-roots
+- Global
+- Opensource 
+- Fee-less
+- Barrier-free

strategy/AMAs/interview.md

+### What inspired the creation of Hive, and how long has it been in development?
+
+The protocol and team behind the creation of Hive dates back to 2016 but it wasn't until 2020 that it saw true decentralization. Hive was created as an independent and decentralized fork of the Steem blockchain originally developed by Dan Larimer. In early 2020, the community found itself facing a hostile takeover by the Tron Foundation following the sudden sale of the founding company, Steemit Inc, to Justin Sun. Dan Larimer himself was long gone from Steemit Inc by then. A 51% Attack (a DPOS-based protocol compromise attack) was launched through Sun's manipulation of three major exchanges, the established community and developers abandoned the now-centralized Steem and created Hive. Even with the magnitude of the attack, which is unprecedented in crypto, the community was able to fight back. Hive is an example of a grass-roots community that shares the core values of decentralization and freedom coming together to stand up to corporations and win. Since becoming Hive, the protocol has seen massive changes, starting with fixing security gaps which allowed such an attack, and we are constantly pushing the boundaries of DPOS to promote speed and scalability. 
+
+### How does Hive utilize blockchain technology, and what benefits does it provide over traditional systems?
+
+Hive is based on what's known as a DPOS (decentralized proof of stake) protocol. Key decisions such as whether a new version of the protocol is suitable for the blockchain are controlled by stake-based voting where it is measured to determine 'consensus witnesses', who then vote by either accepting the codebase and upgrading or rejecting it. Being a witness on Hive requires a lot of hands-on time and dedication. Why is this important? For several reasons including: stability, innovation, and scalability. 
+
+Hive witnesses operate nodes that sign blocks using servers that are located all over the world. Each node is unique and should due to some unforeseen emergency, such as those caused by climate change, a portion of the nodes lose power, others will pick up the slack and the blockchain will continue to operate. This is critical during current times of global uncertainties. Hive also promotes and welcomes all innovation. We are a fee-less blockchain, meaning no gas fees, and are ripe for building on. Many talented developers have architected a wide range of layered solutions. You can connect a game to the Hive blockchain in a matter of hours due to not one, but two types of SQL layered solutions. It is possible to launch a token on Hive within minutes. And finally, since Hive is made for versatility, it must be scalable. Energy and resource intensive blockchains are not feasible in the long term and Hive recognizes this. The majority of protocol developments on Hive are geared towards pushing optimization and ensuring we are building a system that can outlast. Hive's OBI (one block irreversibility) allows transactions to become confirmed within milliseconds of signing, for instance. This is ideal for all sorts of applications, games and points of sale.
+
+Traditional systems simply can't compete while hitting on all the key points. A traditional system may have an edge on the speed of deployment, but it can't promise the level of stability made possible by true decentralization. It can scale but by adding more bloat to itself. It limits itself in innovation because its innovation depends on whom it may recruit and retain, and even then most ideas are lost in corporate culture. We've also recently seen cases of major traditional social medias shutting down API access and restricting use of their services. This was devastating to users and businesses. On Hive, this is simply impossible. A public blockchain will always have unrestricted use of its data. A private API is very straight forward to spin up on Hive. We could go on forever but let's just say that it all adds up to confidence. 
+
+### Can you discuss any partnerships or collaborations that Hive has formed, and how they will benefit the project's growth and development?
+
+We are steadily focused on direct B2B relationships. Right now, there are about a hundred different businesses in the world where HIVE and HBD can be used to secure services, dine, purchase goods, and even stay at hotels. These are businesses that are accepting HIVE and HBD directly, not through any third party payment gateways. Hive has also formed bonds with individual physical communities all over the world. There are a total of nine water wells built in Ghana in nine different villages where they are providing water to thousands free of any charge and while demonstrating that a decentralized blockchain technology can have a reach and effects beyond the digital wallet. There are more such examples than we can list here. In general, Hive is always open to strategic collaborations with those who share our goals and values. Recognizing the mutual value in a strategic collaboration enables Hive to grow as an ecosystem. Other like-minded groups and organizations see the value and potential in Hive and the ideas it stands for and our combined efforts power a greater movement towards decentralization, independence, freedom and innovation.

strategy/boilerplate/Follow.md

@@ -2,10 +2,15 @@
 
 - Signup: [Hive.io](https://join.hive.io/) 
 - Hive Blog: [@hiveio](https://hive.blog/@hiveio/)
-- Twitter: [@hiveblocks](https://twitter.com/hiveio/)
+- Twitter: [@hiveblocks](https://twitter.com/hiveblocks/)
 - Facebook: [@hiveblocks](https://www.facebook.com/hiveblocks/)
 - Instagram: [@hiveblocks](https://instagram.com/hiveblocks/)
 
+# Social Links (Spanish)
+
+- Twitter: [@hiveblocks_es](https://twitter.com/hiveblocks_es)
+- Instagram: [@hiveblocks_es](https://instagram.com/hiveblocks_es/)
+
 # Chat Links
 
 - Rocket Chat: [Hive Chat](https://openhive.chat/)