projectgoals.md

Project Goals

Current Projects Generalized Breakdown and Goals

[1] Projects that have a B2B KPI/deliverable. [2] Projects that have a publicity/outreach KPI/deliverable. [3] Projects that have an onboarding KPI/deliverable. [4] Projects that have a partnerships/listings KPI/deliverable.

Physical marketing initiatives:

• Rally car [2]
• Motorcycle racing [2]
• Mountainbike racing [1]
• Handball [2]

Digital marketing initiatives:

• Mazer and Finfarm partnerships [2][3]
• Hackathons [2][3]
• Social media contests and activities [2][3]

Other types of marketing initiatives:

• Community Well Project (Ghana and VZ) [2]
• Revenga [1][2]
• Hive Goes to School [2]
• Hive Students Hub [2][3]
• Films [2]

Digital/physical convergence projects: These are projects that have a digital component in relation to onboarding while also being focused on physical activities.

• SWC [1][2][3]
• Krolestwo [1][2][3]

Conferences:

• Major conferences such as Talent Land [3][4]
• Minor conferences [3][4]

Tech events/smaller events:

• Women in tech and niche events [3][4]
• Web3 events [3][4]
• Meetups [3]

B2B projects:

• Workshops [1]
• Distriator [1]
• Hive Sucre [1][2]
• Investor events [1][3][4]

Goals Changes

Project	Deliverable	2024 Goal	2025 Goal
Water and social impact projects	Efficient service delivery	Publicity in research papers, recognition of NGOs, publicity through joint partnerships and events	Completion of outstanding projects, no change to goals
Rally and motorcycle racing	Professional performance and representation of Hive	Increase in media exposure, including across socials, interviews	Successful coupling with side-events and crypto/tech-specific activities
Bike racing	Professional performance and representation of Hive	Partnerships with industry brands to encourage business use of Hive	Partnerships with industry brands and a focus on social media exposure
SWC	High-quality events representing Hive	Promotion of Hive in Colombia, focusing on investors and potential builders, social media representation, reducing costs through partnerships	Partnerships with non-crypto sporting brands, self-sustainability beyond as a marketing project
Education projects	Inspiring youth to explore STEM through Hive	Local publicity, recognition of academia	Onboarding and retention of talented young people
B2B	Onboarding businesses to transact in HBD	Exploring remote onboarding, reducing costs, focusing on sustainability	Shift from Sucre to global, focus on Distriator and VSC
Conferences	Visibility, partnerships and listings	Secure invites to speak at conferences	Secure high-value partnerships and invitations
Hackathons and niche promotions	Outstanding, professional events	Showcase Hive technology, expand utility of Hive, encourage building on Hive	Long-term engagement and retention of created projects and applications
Vibes	Onboarding music professionals	N/A	Gain visibility for Hive among musicians and fans
Arts intellectual programs, films, sponsorships	Promoting Hive as a viable solution for the arts scene, onboarding	N/A	Secure lasting partnerships with professional arts entities, promote Hive as a blockchain for the arts
Krolestwo and static focal points	Creation of physical Hive gathering spaces	N/A	Onboarding and retention, serve as gathering space to offset costs
HiveFest and community events	Professional and memorable events	Inclusion of non-Hive partners, partnerships and investment	Strengthening of the Hive community as a whole