Improve run_instance.sh script compatibility to similar scripts defined for other projects

The following discussions from !35 (merged) should be addressed:

@bwrona started a discussion:

All our services are starting right now in attached mode - I think this is better solution than default detach which can hid some error messages printed while starting up. Additionally, we can provide --detach option to allow detached startup on demand.
@bwrona started a discussion:

Also let's unify option name to other scripts starting instance and change it to --name