# Project Goals

## Current Projects Generalized Breakdown and Goals

[1] Projects that have a B2B KPI/deliverable.
[2] Projects that have a publicity/outreach KPI/deliverable.
[3] Projects that have an onboarding KPI/deliverable.
[4] Projects that have a partnerships/listings KPI/deliverable.

**Physical marketing initiatives:**
- Rally car [2]
- Motorcycle racing [2]
- Mountainbike racing [1]
- Handball [2]

**Digital marketing initiatives:**
- Mazer and Finfarm partnerships [2][3]
- Hackathons [2][3]
- Social media contests and activities [2][3]

**Other types of marketing initiatives:**
- Community Well Project (Ghana and VZ) [2]
- Revenga [1][2]
- Hive Goes to School [2]
- Hive Students Hub [2][3]
- Films [2]

**Digital/physical convergence projects:**
These are projects that have a digital component in relation to onboarding while also being focused on physical activities.
- SWC [1][2][3]
- Krolestwo [1][2][3]

**Conferences:**
- Major conferences such as Talent Land [3][4]
- Minor conferences [3][4]

**Tech events/smaller events:**
- Women in tech and niche events [3][4]
- Web3 events [3][4]
- Meetups [3]

**B2B projects:** 
- Workshops [1]
- Distriator [1]
- Hive Sucre [1][2]
- Investor events [1][3][4]

## Goals Changes

|Project|Deliverable|2024 Goal|2025 Goal|
|-|-|-|-|
|Water and social impact projects|Efficient service delivery|Publicity in research papers, recognition of NGOs, publicity through joint partnerships and events|Completion of outstanding projects, no change to goals|
|Rally and motorcycle racing|Professional performance and representation of Hive|Increase in media exposure, including across socials, interviews|Successful coupling with side-events and crypto/tech-specific activities|
|Bike racing|Professional performance and representation of Hive|Partnerships with industry brands to encourage business use of Hive|Partnerships with industry brands and a focus on social media exposure|
|SWC|High-quality events representing Hive|Promotion of Hive in Colombia, focusing on investors and potential builders, social media representation, reducing costs through partnerships|Partnerships with non-crypto sporting brands, self-sustainability beyond as a marketing project|
|Education projects|Inspiring youth to explore STEM through Hive|Local publicity, recognition of academia|Onboarding and retention of talented young people|
|B2B |Onboarding businesses to transact in HBD|Exploring remote onboarding, reducing costs, focusing on sustainability|Shift from Sucre to global, focus on Distriator and VSC|
|Conferences|Visibility, partnerships and listings|Secure invites to speak at conferences|Secure high-value partnerships and invitations|
|Hackathons and niche promotions|Outstanding, professional events|Showcase Hive technology, expand utility of Hive, encourage building on Hive|Long-term engagement and retention of created projects and applications|
|Vibes | Onboarding music professionals | N/A | Gain visibility for Hive among musicians and fans|
|Arts intellectual programs, films, sponsorships|Promoting Hive as a viable solution for the arts scene, onboarding| N/A| Secure lasting partnerships with professional arts entities, promote Hive as a blockchain for the arts|
|Krolestwo and static focal points| Creation of physical Hive gathering spaces| N/A| Onboarding and retention, serve as gathering space to offset costs|
|HiveFest and community events|Professional and memorable events|Inclusion of non-Hive partners, partnerships and investment|Strengthening of the Hive community as a whole|
