## SWOT
Our current take as project managers as an example.

**Strengths:** 
- We have a great, easy to explain blockchain protocol and layered solutions
- Diverse, large volunteer force of community members
- We are becoming recognized in the crypto/blockchain spaces and are receiving invites
- Our initiatives share assets and reduce costs where possible

**Weaknesses:**
- There is no good onboarding journey for new Hivers
- We lack physical entities in key locations
- We do not have the one charismatic founder who is the face of Hive

**Opportunities:**
- Hive technology solutions are always in rapid development, which makes Hive attractive to promote
- Digital promotions remain barely tapped and are likely to be lucrative for Hive
- We are suitable for mainstream partners and end users

**Threats:**
- Global markets and rising costs of transportation and vendor services
- Geopolitical and climate threats in locations with physical initiatives
- Regulatory changes for cryptocurrencies

Some points to consider while filling out the SWOT analysis template:
**Strengths:**
   - What unique strengths does Hive have that set it apart from other blockchain platforms?
   - How can we leverage these strengths to achieve our marketing goals?

**Weaknesses:**
   - What are the current weaknesses or challenges that Hive faces?
   - How can we address these weaknesses to improve Hive's overall performance?

**Opportunities:**
   - What new opportunities do you see for Hive in the evolving blockchain and crypto landscape?
   - How can we capitalize on these opportunities to drive growth and innovation?

**Threats:**
   - What external threats could potentially impact Hive's success?
   - What strategies can we implement to mitigate these threats?

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My SWOT analysis of Hive marketing and promotions is:

Strengths:
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Weaknesses:
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Opportunities:
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Threats:
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```

### Community Input

Buttcoins:

Strengths

1. Army of Users- many skilled creators from all directions
2. Not Sun’s STEEM- Great Origin Story (A Communities Rebellion)
3. Longevity in Crypto and living up to Decentralizatoin

Weaknesses

1. Onboarding and Retention
2. In fighting, self sabotage, reward pool abuse
3. Too many bots and shit posting

Opportunities

1. Welcome Back to Hive— many accounts were created on Steem, we could have a campaign to encourage accounts to come back and write a new post. 10% of accounts created by real humans could become returned users #introducemyselfagain (create a support path for accounts that reactivate)
2. We have the start of the bull run right now. We could put into action multiple onboarding and retention experiments and study results in the next bear market.
3. Encourage dapps and dapp makers

Threats

1. Complacency
2. Hive is first mover in the own your own social media blockchain game. Hive could lose this advantage to another chain.
3. Destroyed from within. Top 20 Witnesses dont guide the chain to Thrive.

Antisocialist:

Strengths:

- fast
- feeless
- tough crowd

Weaknesses:

- unknown to most folks
- enemy within
- overshadowed by lesser chains

Opportunities:

- wasted
- grind
- persevere

Threats:

- bad actors within
- bad actors coming with price rises
- time

Blackheart1:

SWOT Analysis

Strengths

- Gasless Ecosystem : A user-friendly, cost-effective blockchain without gas fees.
- Decentralized Hive Fund (DHF) : DHF supports continuous community development.
- Strong Community : Engaged and loyal community backing Hive’s growth and vision.

Weaknesses

- Limited Marketing Initiatives : Insufficient exposure and visibility.
- Lack of Dedicated Venture Capital : Limited funding options to attract projects outside the ecosystem.
- Low Marketing ROI : Current marketing efforts have not generated the expected impact.

Opportunities

- Target Game Developers : Hive’s gasless structure is perfect for gaming applications, offering exponential adoption potential.
- Expand into the Indian Market : With rapid blockchain adoption in India, positioning Hive here could yield substantial growth.
- Launch a Hive Venture Fund : As the next bull cycle approaches, now is the time to attract investors and accelerate growth.

Threats

- Rapid Expansion of Competing Ecosystems : The TON ecosystem and others are growing quickly.
- High Marketing Budgets of Competitors : Competing blockchains have larger marketing budgets.
- Limited Representation at Key Industry Events : Lack of Hive representatives at major Web3 conferences reduces visibility.

Globalcurrencies:

SWOT Analysis

- Strength: Hive has a feeless, descentralized and open-to-everybody model that can unite writers, developers, investors and day-to-day funds that can be used to pay goods with an algorithmic stable coin.
Hive can take advantage of the cheap way to send and receive stable coins, to be able to give the ability to use dollars in third world countries that can have a weakness when talking about their currencies.

Hive can also bring people together as being able to serve as a social network but can also serve as a value transfer method, just like WeChat in China, but in this case it is descentralized so no política pressure or control.

- Weakness: I believe hive's greatest weakness is also it big strength, which is the inflation causes by not asking for any fee when making a transaction, this is causing inflation which has to be controlled another way.

If the inflation is not controlled by getting new users or buying the inflation, Hive can get into a devaluation that can affect old users and become a bad cycle. This can be address by getting new users and creating a virtual economy that can put together physical and digital business to make transaction inside the platform.

- Opportunities: the world is facing times of political control over people's money and way of thinking through social media. Hive can take advantage of it's descentralized nature to bring together the free speech and free money flow across the world.

- Threats: Hive can face political pressure if becoming a big competitor of social media, but also an alternative to banks and remittances businesses.

It's not easy to fight against politics, but it's descentralized nature can help avoid being followed by politicians, more so when knowing we can send and pay with descentralized funds independently to where we are and where we are going.