# Hive Marketing Strategy (General)


## Purpose Statement

To develop a comprehensive and flexible marketing strategy for the Hive blockchain.

## Goals and Objectives

1. Promote investment in and utility of the HIVE and HBD cryptocurrencies
2. Encourage the development of new dapps and interest in current ones
3. Inform venture/app/business owners that Hive is a versatile solution for their content and record-keeping needs
4. Promote diversity and competition in the Hive ecosystem 
5. Draw in interesting content creators, including those with a large following
6. Explore novel opportunities and open unknown doors
