# Target Market

Our target audience brings unique benefits to the Hive ecosystem as a whole while also benefiting themselves. They are diverse while falling into three general categories. 

- Developers/Innovators
- Investors 
- Content creators 

## Target Personas

Target personas are created to illustrate what a person who may fall into one of the three aforementioned target audience categories would be like. Their fictional experience serves to illustrate how Hive is solving a problem for them and granting them a unique opportunity. It also notes how they may benefit Hive and help it thrive.

**Target personas presented in files denoted as `Persona-#.md` are user-submitted with no modification.** 

### Developer/Innovator (Default Example)
**Jaspreet Gill**

*Lives in:* Kochi, Kerala, India

*Age:* 26

*Education:* Computer Science, MSc 

*Occupation:* Founder and developer of a fashion blogging mobile app B5ever

*Interests:* Entrepreneurship, fashion, innovation, cost-savings

*Needs:* Jaspreet has taken her university project and combined it with her interest in fashion trends. While she is an excellent visionary and good developer who created a functional MVP of her flagship product, the B5ever app, she is at a loss on how to grow its utility and user-base. She knows she is competing against large companies in the same field with apps created by large teams with all the marketing power behind them. Regardless, she is doing her best while trying to manage the growing costs of launching an ambitious startup. She is looking for a solution that won’t cost her her autonomy but at the same time provide her with the solutions her business needs to survive. 

*Opportunity:* Jaspreet can connect her B5ever mobile app to the Hive blockchain. This will allow her to store her users’ fashion blogs on the Hive blockchain, draw in existing users from the Hive ecosystem, and grant her users the ability to monetize their contributions. Doing so not only saves her money in regards to infrastructure costs, but also gives fashion bloggers an incentive to use her platform versus her competitors’. She also has the flexibility of creating her own token on Hive using an already-existing Hive Engine or one of the 2nd layer solutions being developed.